Meet Our Board Of Directors

William Birndorf – Chairman of the Board & President of Apple Marketing Company

William Birndorf is President of Apple Marketing Company, as well as Founder of Higher Hopes!

Bill is instrumental in fundraising initiatives, obtaining key individual, corporate and family foundation donations.  He coordinates the head start leads and Gleaners Food Bank of S.E. Michigan meetings and is the liaison between all groups/parties.

In addition, Mr. Birndorf is on the board for The Friendship Circle in West Bloomfield, MI and is an active supporter of JARC, Tamarack Camps and many other organizations that benefit children, the elderly and people with special needs.

William Birndorf

Miranda Crammer

Board Member & Vice President of Sales of Apple Marketing Company

Miranda Crammer is Vice President of Sales of Apple Marketing Company.

Miranda plays a key role in initiating corporate and foundation contributions for Higher Hopes! and manages the organizations social media pages.  She creates marketing tools to promote and initiate fundraising campaigns and is also a Team Lead at one of the four distribution sites for the annual Thanksgiving event. Her connectivity in Detroit and surrounding communities provides access to many young people that are an integral part of the city’s growth.

Aside from volunteering her time regularly with Higher Hopes, Miranda is an active advocate for a local charity called Move for Emme, highlighting awareness for Adams-Oliver syndrome.  She also is involved in Great Lakes Burn Camp (GLBC), which provides a unique experience that promotes healing, self-esteem, confidence, and general well-being for burn injured children.

David Lubin – Board Member & President of MJS Packaging Company

David Lubin is President of MJS Packaging Company & Sprayco and is a member of the board of directors of one of the packaging industry’s trade organizations, the National Association of Container Distributors.

In addition, he serves on the board of trustees for both New Horizons Rehabilitation and B’nai B’rith International (Great Lakes Region); is on the board of visitors for Wayne State University's College of Fine, Performing and Communication Arts; and acts as a corporate committee member of The Friendship Circle.

David Lubin

Pamela Applebaum

Board Member & President & CEO of Arbor Investments Group, LLC

Pamela Applebaum is President & CEO of Arbor Investments Group, LLC, the holding company that oversees the Applebaum family’s financial ventures including real estate, private and philanthropic investments.

Pamela is devoted to several community and philanthropic organizations.   She is currently on the Board of Governors of Cranbrook Schools, and serves as a Trustee of the Beaumont Health System Foundation and as an Officer of the United Jewish Foundation of Metropolitan Detroit.

Ms. Applebaum received a B.A. from the University of Michigan and her J.D. degree from Georgetown University.


Board Member & Principal of The Lichterman Group

Mark Lichterman is the Principal of The Lichterman Group, serving nonprofits, foundations & philanthropists. He has worked in organizational development and fundraising for more than 18 years.  He delivers sophisticated and innovative strategic planning, fundraising and governance advice resulting in better run organizations and efficiencies in fundraising.

Mark received a B.A. and Master’s Degree from University of Michigan in Public Health and his J.D. degree from University of Detroit Mercy School of Law.

Mark Lichterman

Dana Loewenstein

Board Member & Director of Leadership Giving at Michigan State University Hillel

Dana Loewenstein is Director of Leadership Giving at Michigan State University Hillel.  As Director of Leadership Giving, Dana develops fundraising strategies to support innovative programming, with a key objective of identifying & soliciting major gifts.  Key focus to engage community leaders, explore collaborative opportunities with mission driven organizations, cultural institutions, public and private companies and foundations.

Dana received a B.A., Bachelor of Arts from University of Michigan and her J.D., Juris Doctorate from Wayne State University Law School.

WXYZ Channel 7 News

In this short video, Bill Birndorf describes the beginnings of Higher Hopes! and why he was motivated to start his journey of compassion for others in need. He also talks about the special partnership with Gleaners Food Bank.

20/D/20 Person of the Week